My name is Anton Startsev.
I design complex products
without making them feel complex.
Competence
For over 10 years, I’ve worked on digital products where users need to understand, control, and act on complex systems. I combine product thinking, UX architecture, interface design, team leadership, and cross-functional delivery to make data-heavy products usable at scale.
I connect product thinking, UX architecture, interface execution, and rapid AI-enabled prototyping.
& Framing
Specifications
Process Mapping
Team Alignment
Prioritization
Coordination
Designers
Ownership
Architecture
Interface Design
User Workflows
Mapping
Prototypes
& Synthesis
Components
Inclusive Design
UX/UI Design
Specifications
Prototyping
MVPs
Validation
& Worklists
Decisions
at Scale
Selected complex product work
Rail Freight Operations Platform
Description
Enterprise logistics platform for digitizing freight operations across documentation, service orders, shipment tracking, fleet monitoring, and mobile field workflows.
Key metrics
EmbryoNet AI Technologies
Description
Hardware-connected AI platform for time-series phenotyping, combining automated microscopy, image-based analysis, and scientific workflows for dynamic biological research.
Role on the project
CPO /
Product Design Lead
Mortgage Retention Decisioning Platform
Description
Financial decisioning product that turns mortgage portfolio data into prioritized, compliant borrower opportunities and actionable worklists for loan officers.
Role on the project
Product Designer / UX Lead with product delivery responsibilities
Corporate Events
Management App
Role on the project
Lead Product Designer
Creative experiments
Design is also where I test visual systems, motion, interaction ideas, and storytelling. These projects are not the core of my career story. They show the creative range I bring into product work.
UX/UI Design & Interactive Prototypes
Motion Design & Audiovisual Systems
Graphic Design & Illustration
